Quotes for Coursework from the internet

1.) "The modern promotion of consumerism in hip hop culture is a far cry from hip hop’s original intentions."

http://209.85.229.132/search?q=cache:UBTAoNdRwqgJ:cue.ru.ac.za/music/2009/hip-hop-activism-consumerism.html+consumerism+hip+hop+music+videos&cd=7&hl=en&ct=clnk&gl=uk&client=firefox-a

2.) "The only topics discussed are “bling-bling” materialism, how many guns you have, and ‘ho’s.’”

http://209.85.229.132/search?q=cache:O9EiPmdG2ecJ:www.newcommave.com/node/275+consumerism+hip+hop+music+videos&cd=12&hl=en&ct=clnk&gl=uk&client=firefox-a

3.) "Let's face it: many rap songs celebrate, if not downright glorify, materialism. To signify baller status, you're encouraged to have a "Rollie" on your arm like Snoop Dogg, "cashmere thoughts" like Jay-Z, and "mustard & mayonnaise" like E-40. Otherwise, as Too $hort might say, you's a "broke biatch.""

http://209.85.229.132/search?q=cache:zwN6Cr5EX8oJ:www.eastbayexpress.com/eastbay/is-hip-hop-too-materialistic/Content%3Foid%3D1090155+consumerism+hip+hop+music+videos&cd=18&hl=en&ct=clnk&gl=uk&client=firefox-a

4.) "The Hypodermic Needle model would have us believe that music with such a message (materialism at any expense) would motivate the masses to put consumerism at the centre of their worlds, with little or no regard to the rest of society. "

http://209.85.229.132/search?q=cache:tvUkM45F-YoJ:musicouch.com/musicouching/mainstream-music-effect-on-popular-culture/+consumerism+hip+hop+music+videos&cd=35&hl=en&ct=clnk&gl=uk&client=firefox-a

5.) "there exists a spectacularly symbiotic relationship between the dictates of the street code and an energetic American consumerism."

http://findarticles.com/p/articles/mi_qa3669/is_199704/ai_n8760647/pg_9/?tag=content;col1

6.) "Nas was clearly referring to Hip Hop music being killed by American commercialization and heartless consumerism."

http://209.85.229.132/search?q=cache:eHXuB_up7QEJ:oldschoolscholar.com/real-hip-hop-in-africa-senegal-rocks-to-the-breaka-dawn/+consumerism+hip+hop+music+videos&cd=51&hl=en&ct=clnk&gl=uk&client=firefox-a

7.) "Mass consumerism creates a false sense of helping an
individual find a unique identity."

http://209.85.229.132/search?q=cache:K-lQFeY3UvsJ:mpelembe.blogware.com/blog/_archives/2007/10/31/3325056.html+consumerism+hip+hop+music+videos&cd=72&hl=en&ct=clnk&gl=uk&client=firefox-a

8.) "Tim Fite has pursued a solo carrier. His 2006 hip-hop album entitled "Over the Counter Culture" is probably the most critically acclaimed of his albums. His witty and straightforward lyrics criticizing the modern culture of consumerism and greed won him many new fans."

http://209.85.229.132/search?q=cache:SSjrbwqpQW8J:www.frostclick.com/wp/%3Fp%3D2270+consumerism+hip+hop+music+videos&cd=107&hl=en&ct=clnk&gl=uk&client=firefox-a

9.) "My son loves hip-hop, and I can't even let him watch videos because of how the women are portrayed. I refuse to have a son who does not respect women. The other thing I can't stand is the consumerism and the lack of balance in content. Both of those bring us down as a community as opposed to building us up."

http://209.85.229.132/search?q=cache:mGoW51lwg1UJ:www.wiretapmag.org/arts/43305/+consumerism+hip+hop+music+videos&cd=111&hl=en&ct=clnk&gl=uk&client=firefox-a

10.) "Back in the day, Run-DMC’s mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike."

http://209.85.229.132/search?q=cache:VKONTxUTbCsJ:www.films.com/id/15116/Rhyme_Pays_Hip-Hop_and_the_Marketing_of_Cool.htm+consumerism+hip+hop+music+videos&cd=148&hl=en&ct=clnk&gl=uk&client=firefox-a

My Critical Investigation Title

'An investigation into the idealisation of consumerism and materialism in Hip-Hop music videos'

Quotes for Coursework

Laughey,Dan,(2009),Media Studies Theories and Approaches, Herts, Kamara Books. :

"The media industries are ideal for testing out consumer power. What the media produce are not necessities we need to consume but forms of information and entertainment we may desire to experience". pg. 46

"In a fiercely competitive media environment, broadcasters and other producers desperately vie for our attention". pg.47

"Exponents of consumer power claim that audeinces pay little attention to ads and are certainly not manipulated into buying products advertised at them". pg. 47

O'Sullivan, Tim, (1997), Media Studies Reader, London, Arnold.. :

"Consumerism, moreover, by its very nature is seen to encourage an anarchic individualism which runs riot with possibilities for solid and stable indentities". pg.432

Strinati, Dominic, (2000), An Introduction To Studying Popular Culture, Routledge, London.:

"Consumerism treats the viewer or listner as a consumer, as someone who is there to buy the services and goods produced". pg.154

Creerer, Glen, (2001), The Television Genre Book, British Film Institute, London. :

"MTV seems to be a perfect example of postmodernism: the material it broadcasts appear to be shallow, based around commodity images with no 'message' except the injunction to buy". pg.178

Bignell, Jonathan, (2001), An Introduction to Television Studies, Routledge, New York. :

The visual aspect has always been tied closely to fashion, and the role of singers influencing youth consumer choices has been central way for pop musicians to differentiate their products in a very competitive market". pg.89

Rayner, Phillip, (2001), The Essential Introduction, Routledge, London.:

"Certainly much current thinking in the pop music business would suggest that a hit single is not going to be possible without a video to accompany it. And the video has to do far more than simply act as a vehicle for the song. It is now vitally important for the video to make some kind of impact." pg. 268

Casey,Bernadette, (2002), Television Studies, The Key Concept, Routledge, London.:
"Given the overtly commercial origins of music video, a good deal of the critical literature on it has focused on the notion of commercialisation and the commodification of culture." pg. 136

"Lewis' feminist approach to analysing music video work is useful in that she highlights how music video brings together two cultural forms which have a history of objectifying women - television and rock music". pg. 137

"Most theorists have tended to treat music videos as self contained tests, and have ignored the commericial and industrial dimensions of the form." pg. 137-138.

Selina stokes a diversity debate that needs addressing

It will come as a surprise to few but a delight to many that Selina Scott is suing Five over ageism in its refusal to hire her for a maternity cover role and choice of younger presenters instead. It is a delight not because Five is worse than anyone else in this respect, but because it stokes a debate which urgently needs to be taken more seriously. Casual sexism, ageism and racism are the collective dirty secret of the vast majority of media institutions, and they represent as much of an industrial challenge as they do a moral one.

The Equality and Human Rights Commission's Report on Sex and Power, published last week, drew a depressing picture for women in the workplace. In general the progression of women at the highest level in the workplace is pitiful and the media are no exception: only 13.6% of national newspaper editors (including the Herald and Western Mail) are women; only 10% of media FTSE's 350 companies have women at the helm; and at the BBC, which has often been held as an exemplar of diversity, women make up less than 30% of most senior management positions. It puts into context Jeremy Paxman's deranged rant about the white male in television. Ethnic minority representation is even worse.

A couple of weeks ago Pat Younge, former BBC head of sports programmes and planning who left to work for Discovery in the US, caused a stir at the MediaGuardian Edinburgh International TV Festival by saying that diversity targets should be like financial targets - you don't hit them, you get fired. I have to say that as board champion for diversity at Guardian News and Media I would currently be firing myself and most of the board for some missed targets. But Younge is right - because diversity targets are not just a feelgood add-on, they are vital to the health of any media business. The temptation to hire in one's own image for most managers is as irresistible as it is subliminal - which is why there are a lot of opinionated women working in digital management at the Guardian, and why we all need targets to remind us to look beyond the mirror.

On screen, any number of unconventional-looking ageing blokes (Jeremy Clarkson, Jonathan Ross, Chris Moyles, Alan Sugar, Adrian Chiles, Jeremy Paxman, Simon Cowell, Piers Morgan) are paid at a top rate for the talent they possess beyond their appearance. For women it is an altogether different story - appearance and age are clearly factors in choosing female presenters in a way that they aren't for men.

The media should be deeply concerned about this un-diversity - not because it represents moral turpitude on our part, but because it represents bloody awful business sense. What is happening to the UK population at the moment? It is ethnically diversifying, and it is ageing. It is also the case that it is, as of the 2001 Census, marginally more female than it is male. And we live longer - so older women, and non-white potential audiences are on the rise. In London, the major urban conurbation and key market for so many media brands, the population is around 37% ethnically diverse, yet this is nowhere near reflected in the management structures of media companies. Or indeed in their on-screen or in-paper representation.

How though, can you hope to address audiences for which you have no instinctive feel, and towards which you show casual discrimination? We are all in danger of becoming irrelevant to the changing demographics of our target audience at a time when holding any kind of audience is key to survival. If white men are so good at solving business problems - and given that they represent well over 80% of FTSE 100 directors we can speculate that this is a skill they must possess in measure - then I'm surprised they haven't grasped this one already.