MEST4 Xmas Task #2

Laughey,Dan,(2009),Media Studies Theories and Approaches, Herts, Kamara Books. :

"The media industries are ideal for testing out consumer power. What the media produce are not necessities we need to consume but forms of information and entertainment we may desire to experience". pg. 46

"In a fiercely competitive media environment, broadcasters and other producers desperately vie for our attention". pg.47

"Exponents of consumer power claim that audeinces pay little attention to ads and are certainly not manipulated into buying products advertised at them". pg. 47

O'Sullivan, Tim, (1997), Media Studies Reader, London, Arnold.. :

"Consumerism, moreover, by its very nature is seen to encourage an anarchic individualism which runs riot with possibilities for solid and stable indentities". pg.432

Strinati, Dominic, (2000), An Introduction To Studying Popular Culture, Routledge, London.:

"Consumerism treats the viewer or listner as a consumer, as someone who is there to buy the services and goods produced". pg.154

Creerer, Glen, (2001), The Television Genre Book, British Film Institute, London. :

"MTV seems to be a perfect example of postmodernism: the material it broadcasts appear to be shallow, based around commodity images with no 'message' except the injunction to buy". pg.178

Bignell, Jonathan, (2001), An Introduction to Television Studies, Routledge, New York. :

The visual aspect has always been tied closely to fashion, and the role of singers influencing youth consumer choices has been central way for pop musicians to differentiate their products in a very competitive market". pg.89

Rayner, Phillip, (2001), The Essential Introduction, Routledge, London.:

"Certainly much current thinking in the pop music business would suggest that a hit single is not going to be possible without a video to accompany it. And the video has to do far more than simply act as a vehicle for the song. It is now vitally important for the video to make some kind of impact." pg. 268

Casey,Bernadette, (2002), Television Studies, The Key Concept, Routledge, London.:
"Given the overtly commercial origins of music video, a good deal of the critical literature on it has focused on the notion of commercialisation and the commodification of culture." pg. 136

"Lewis' feminist approach to analysing music video work is useful in that she highlights how music video brings together two cultural forms which have a history of objectifying women - television and rock music". pg. 137

"Most theorists have tended to treat music videos as self contained tests, and have ignored the commericial and industrial dimensions of the form." pg. 137-138.